This ongoing series of self-commissioned works aim to explore how emotional narrative can be formed using different ways of textual expression in combination with imagery which relies primarily on emotive communication.
What's-its-feels builds on a diffusion of meaning, which might not be surprising as it draws content from a mixture of personal dreams, dialog from feature films and lyrics from contemporary music—all places saturated with symbolism and emotional communication. Created for backlit screens, the works belong in spaces where public viewing crosses the private mind: smartphone screens in public transportation, advertising light boxes on the street and flat screen monitors in stores.
We're not there yet
Now’s a feeling (I want you forever)