Totally Sick! publication

Totally Sick! is a publication created in conjunction with an exhibition with the same name, created by Valand Academy MFA students at the Medical History Museum in Göteborg.

The publication responds quite directly to the theme of the exhibition—exploring subjects such as mental health, plastic surgery and quarantine—by combining clinical aesthetics of the pharmaceutical and medical industries with imagery relating to the faltering human body and techniques used to visualise this.

The cover used generative design to create 300 unique covers, all of them combining micro and macro views of the human body, graphics used in medical patents, stickers used to communicate patient and object conditions in healthcare, and a metallic sticker with information regarding the publication, including a 16-character unique ID number.

The publication was designed and conceptualized together with Mikael Vesavuori through our collaboration Being on commission of Valand Academy.

Detail of cover featuring metallic label and a 16-character unique ID number for each copy

Detail of cover featuring metallic label and a 16-character unique ID number for each copy

Detail of page featuring work by Geraldine Juárez

Detail of page featuring work by Geraldine Juárez

One of the 300 unique covers created using generative design

One of the 300 unique covers created using generative design

One of many visual-poetic elements added to help communicate the theme of the publication

One of many visual-poetic elements added to help communicate the theme of the publication

Detail of page featuring work by Andreas Westerberg

Detail of page featuring work by Andreas Westerberg

Randomized images of medical labels were added to the back of the cover, using a small drop shadow and glossy appearance of covering toner

Randomized images of medical labels were added to the back of the cover, using a small drop shadow and glossy appearance of covering toner

Index inspired by US standard nutrition tables and medical packaging

Index inspired by US standard nutrition tables and medical packaging

Some of the 300 unique covers created using generative design

Some of the 300 unique covers created using generative design