Niklas Persson (b. 1986) is an art director and interdisciplinary creative consultant based in Gothenburg, Sweden. Persson works independently and on commission with tools and methods from a background in conceptual art, graphic design and photography. Thematically, the work is often based around the exploration of commonly perceived dichotomies, such as serious-jokingly and sublime-mundane.
Persson is half of the design collaboration Being, works as art director at image production studio MFX, and co-founded A Drift—a method for playful and collaborative exploration of urban space.
Holds the lecture Buying Design Services as Artist together with Mikael Vesavuori for graduating students in Master of Fine Art at Valand Academy, University of Gothenburg.
Participates in the festival Free! Music with A Drift in Temperaments — a variant of A Drift, originally created for w00t — Copenhagen Play Festival in 2014. The project was carried out together with Thom Kiraly, Mikael Vesavuori and Sebastian Quack. The festival was a part of a four-year project at HKW, 100 Years of Now, aiming to analyse the present through looking at past utopias.
Launches Hahaha, oh—a series of experiments in composition carried out in late 2016. The experiments set out to investigate how screen-based media in general, and flat interfaces in specific, relates to the experience of depth through various techniques of depicting or emulating three-dimensional space using two-dimensional media.
Becomes board member and secretary of KRO/KIF Väst, the western branch of recently merged Swedish Artists' National Organization and Association of Swedish Craftsmen and Industrial Designers—the aim of which is to represent artists and designers located in western Sweden in political issues concerning the financial and social situation of artists and designers.
Starts working as Art Director at production agency MFX, a position including art direction and client communication for still image production, but also visual and methodological development of image-making and production workflow.
Leads the workshop Project Planning for Artists together with Mikael Vesavuori for graduating students in Bachelor of Fine Art at Valand Academy, University of Gothenburg.
Co-founds the design collaboration Being together with Mikael Vesavuori, working with clients from the arts and a broader cultural field.
Co-hosts the first public instance of A Drift in the section Games in Public Space, curated by Amani Naseem, at w00t — Copenhagen Play Festival. A Drift was conceptualized and developed together with Thom Kiraly and Mikael Vesavuori.
Performs the work As If Discarded (or Unintentionally Forgotten) within the framework of the exhibition Some Kind of Exit, or Continuation, a part of GIBCA Extended 2013 in Gothenburg, Sweden.
Exhibits as part in the group exhibition 24 Spaces—A Cacophony together with Fredrik Åkum at Malmö Konsthall.
Receives a grant for artistic practice from Eric Ericsons Stiftelse.
Receives a grant for artistic practice from Stiftelsen Lars och Yvonne Gurmunds stipendiefond.
Graduates from Master of Fine Art (MA) program at Valand Academy, University of Gothenburg.
Exhibits the work Untitled posters (November 2012-May 2013)at the group exhibition Frames and Stages at Göteborgs Konsthall.
Publishes the poster-booklet It’s Not Exactly, consisting of four unique artist’s publication created for the exhibition Tricks, Rituals… at Valand Academy. The work was shown both in it’s billboard-sized poster form and as collated publication.
Exhibits Uncommissioned Signs and Flagged Fool's Gold in the solo exhibition Tricks, Rituals… as a part of the Master's examination at Valand Academy.
Graduates from Bachelor of Fine Art (BFA) program at Malmö Art Academy (KHM), Lund University.
This website is based on Only, a framework developed by Being.